New Fivesecondtest.com and Navflow.com

Well it took us a while, but we've finally launched. For the most part we actually finished these apps about 2 months ago. But we've spent the last 8-9 weeks messing around with merchant accounts and payment gateways. A lesson for all startups out there, sort your merchant account EARLY.

So we're up and running now, and everything seems to be running ok. A fairly major part of the installation was migrating users, their karma and their credit across to the new system from Fivesecondtest.com. Basically we have an entirely new system, with an entirely new way of managing credit, and so it took a little shoe-horning to get that in to place.

Migration

For those who aren't aware, all existing Karma has been migrated across to the new system.  On the new site 1 Karma point is worth 1 result.  You won't be able to make tests without karma, so

On the old site, when you spent $5 you got an additional 15 results. We've doubled that. Every token (or $5 credit) has been converted to 30 results on the new site.  This has been given out in the form of Karma.

Unfortunately, all the Beta data for Navflow was deleted. This includes logins. About a third of our Navflow users are actually 5st users, which meant a whole heap of account duplications if we migrated everyone across. The remaining users signed up and didn't create any tests. So it made sense to just migrate 5st users across. I'm sorry to those who were having fun with Navflow, but unfortunately we had no choice.

New Features

The first MAJOR change in the new system is to Fivesecondtest.com. The click test is gone. Navflow is now the place to do click tests. We found that clicks were not an accurate way to gauge first impressions. Without context, and with a time limit, the click test was a little shaky. We think that navflow gives test authors far more flexibility to find out what they need to know without putting undue cognitive load on the end user.

Through a lot of feedback, and a lot of study, we've also changed the fivesecondtest memory to be a much more traditional and more flexible test. Rather than having unfocussed "what do you think?" type testing, we've now included the ability to ask up to 5 questions about the test image. The user is shown the image, and then you can test their recall about the image. The result is a significantly more targeted and quantifiable result. In time we will add additional tools to assist in benchmarking and iteration.

Subscriptions

Navflow and Fivesecondtest are the first two apps in our suite of tools called Usability Hub. When you sign up to one or the other, you're actually signing up to UsabilityHub. One subscription fee will give you access to all of our apps now and in the future.  Your subscription entitles you to a certain number of results per month, usable across any of the applications for as many tests as you want. Subscriptions start off from as low as $19 a month, and  can be upgraded or cancelled at any time. No lock in.

As always, our apps are available for free to anyone who wants to help give feedback on other users' tests. Earn karma to create tests. One major change however, is that we no longer offer anonymous test creation. If you want to create tests, you'll need to sign up, participate in tests and earn the right to create your own tests. To make up for this, we give all new users 20 Karma to get started.

Well that's about it for now. I need a rest!

If you have any queries, shoot us an email at support@usabilityhub.com

Thanks for all support till now, and welcome to UsabilityHub!

5 responses
I don't get your subscription plans. The more you pay, the higher the price per one result!

It would be great if there was a way to buy single results, without signing up for any kind of monthly subscription.

This is a payment model that would be really useful:
1. I create test.
2. I start gathering results.
3. When I have enough I stop the test.
4. I am charged based on the exact number of results I got.

Most of the time, I will not need EXACTLY 100 or 250 results but something inbetween. And I will end up paying more results than I wanted. I know the price is not high but the feeling of paying for something I do not want is not pleasant.

I love your tools guy and I wanna use them. Please consider my suggestions. Thanks!

Yes you're right. The multiplier is a fraction unjust. The top plan should be either $190 or should give you 1047 results if we were to make it all even. We'll fix that up.

I must say that it's funny that our first comment is about NOT wanting subscriptions. Most of the feedback from users on the previous version of 5st was WANTING subscriptions.

The plan at this stage is to give subs a go, and if people don't use them, we will re-introduce a pay-as-you-go system. Our feeling was to make results cheap enough that people would create more tests with more results, and thus get better value out of their money. But, like everything else, we will continue to assess and if subs don't fly, we'll change.

Alan, thank you for you reply. My preferences are quite likely to be different from the majority of your customers. I am from a non-English speaking country (Czech Republic), which makes the use of Navflow a bit complicated - can't use random test much for example. Also, the UX market here is in early development. Clients do not ask for UX services. All in all, I do not have that much design to test for paying clients every month so that I would like to subscribe.
The subscription model sounds like a good idea to keep rates lower, but having the standard pay-as-you-go option should be available. I need to bill back my testing expenses to clients and am not sure it will be possible to submit my breakdowns when it comes to billing with a subscription-only model. I'll be checking back in a couple weeks to test things out. Thanks.
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